Media facade transformation: Shaping youth culture

Abstract

In today's digitally dominated world, mass media plays a pivotal role in shaping societal norms. The 21st century is marked by innovative technologies, with new media significantly influencing the younger generations. The emergence of digital media, particularly in communication technology, has brought about substantial lifestyle changes. The advent of internet services has remarkably improved societies worldwide, with an increasing number of people contributing to the economic development of their countries. Despite numerous advantages, this article sheds light on the drawbacks associated with the excessive use of the internet and social media, particularly impacting younger members of society. An alarming trend is observed where children spend more time on social media than on essential activities such as sleep. This article delves into the profound influence of such digital addiction on the nature and behavior of the youth. The transformation brought about by digital technologies has profoundly altered the communication and interaction patterns of young individuals.