Media Exposure, Political Predispositions, and Conspiracy Theories: Explaining Chinese Beliefs in COVID Origins

Abstract

Abstract This article examines the underpinning mechanisms of the Chinese public’s belief in two opposing conspiracy theories on the origins of coronavirus disease 2019. Utilizing survey data from 4,251 Chinese internet users, our study reveals both the universality and distinctiveness of mechanisms involved in conspiracy theory beliefs. The distinctiveness primarily emanates from the political system and its media environment, while universality is mainly attributed to the cognitive style of intuitive thinking. In China’s political system, exposure to either domestic or foreign media sources exerts substantial influence on public conspiracy beliefs. Notably, we emphasize the mediating role of political ideologies in domestic media exposure. Exposure to domestic media is more likely to lead conservative individuals to reject the conspiracy asserting COVID-19 originated in a lab in China. Concurrently, nationalism mediates foreign media exposure, reinforcing convictions of U.S.-centered conspiracies. This research shows how media narratives, molded by the political context, generate divergent perspectives on conspiracy theories in China. Furthermore, given the role of intuitive thinking in conspiracy beliefs, our findings highlight the potential for cultivating a more rational society through the promotion of analytical thinking, which requires the public to employ a deliberative and conscious cognitive process when exposed to highly politicized media content.