MEDIA EXPOSURE AS A PREDICTOR OF CONTRACEPTIVE USE AMONG CHILDBEARING AGE WOMEN IN INDONESIA

Abstract

The study analyzes media exposure as a predictor of contraceptive use among childbearing-age women in Indonesia. The study employed secondary data from the 2017 Indonesian Demographic Data Survey. This study's analysis unit was childbearing-age women (15-49 yo.), totaling 49,627 respondents. Media exposure includes newspapers/magazines, radio, television, and the internet. Binary Logistic Regression was used for the final test to determine the predictors. The results show that the frequency of reading newspapers or magazines partially affects contraceptive use. Meanwhile, the frequency of listening to the radio had no significant effect on contraceptive use. Women who watch television less than once a week are 1.433 times more likely than those who do not watch television. Women who watch television at least once a week are 1.737 times more likely than those who do not watch television to use a contraceptive. The more often women see television, the higher the likelihood of using contraceptives. On the other hand, internet use has had a partial effect on contraceptive use. The study concludes that the types of media exposure that can predict contraceptive use in women of childbearing age in Indonesia are the frequency of reading newspapers, watching television, and using the internet. The frequency of watching television has the most substantial influence on contraceptive use. The novelty and scientific contribution of the study was the media exposure as a predictor of contraceptive use among childbearing-age women. Previous studies rarely disclose information about it. Keywords: Media Exposure, Contraceptive Use, Family Planning, Childbearing Age, Population DOI： https://doi.org/10.35741/issn.0258-2724.58.2.4