Media Expectations; The Rhetoric of Persuasive Speech

Abstract

The goal of this study is to look into the concept of persuasive rhetoric from the perspective of current realism and life expectations. In the past, Arab scholars used communication and comprehension philosophy as an effective means of understanding and comprehending through accurate awareness of the eloquence of persuasive discourse; thus, they initiated, developed, and engaged with it through the concept of the terms; “the signification of the word on the meaning” or “the signification of the signifier (Ad-daal) on the eloquence of persuasive discourse.” The argument applies to awareness and understanding of some of the circumstances, relationships, events, and conditions surrounding the persuasive discourse, as well as awareness of similar emergency conditions through explicit and implicit interpretation, making the persuasive discourse a necessary outlet for reporting and persuasion between the sender and the addressee. As a result, this current study contributes to the study of Arabic rhetoric from the perspective of mental attribution or mental importance, employing persuasion and informative techniques