Media Ethics in the Era of Clickbait Journalism: Ethical Dilemmas and Solutions in Online Media

Abstract

This article explores the complex terrain of media ethics in the context of modern clickbait journalism. It examines the pervasive ethical dilemmas arising from the widespread adoption of sensational and misleading content to maximize online engagement and revenue. Drawing upon a multidisciplinary approach, this research elucidates the impact of clickbait on traditional journalistic values such as accuracy, objectivity, transparency, and public interest. Furthermore, it highlights the ethical quandaries faced by media professionals, the potential erosion of public trust in media, and the broader societal consequences. In addition to elucidating the ethical dilemmas posed by clickbait journalism, this article proposes viable solutions and strategies to mitigate its adverse effects. Exploring the role of media literacy, technological tools, and evolving ethical frameworks it offers a comprehensive perspective on how the media industry can navigate the ethical challenges of the digital age while upholding the principles of responsible journalism. This research contributes to the ongoing scholarly discourse surrounding media ethics, providing insights and guidance for media practitioners, scholars, and policymakers seeking to promote integrity and credibility in online media.