Abstract
Media enjoyment was conceptualized as an attitude composed of affective, cognitive, and behavioral dimensions that influence one another. Based on the original account of the conceptualization, this entry introduces the tripartite enjoyment‐as‐attitude perspective and explains how past research and existing literature support each of the three components of enjoyment as attitude. It also discusses how enjoyment predicts behaviors such as media exposure and content‐related actions from theoretical perspectives in media effects and the attitude literature. Empirical testing of this perspective on enjoyment and recommendations for future research and theoretical development are discussed.
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