Media Education Potential of Lipetsk Regional Journalism in Context of Media Convergence

Abstract

The article discusses the media education potential of regional journalism. The relevance of the study is due to the need for mass media education as a necessary response to the challenges of the constantly saturated information and communication environment in which people live in the digital age, and the increased role of the media in this process. It is noted that media education activities of journalism are determined as a strategically important direction for the development of modern society. An overview of the state of print and online media, which are part of the Lipetsk newspaper publishing house, is presented from the point of view of their use of convergence achievements at the technological level of information presentation. The novelty of the study is seen in the proposed approach to assessing the media education potential of the regional publishing house as a whole, rather than its individual components. The authors note the problems of regional publications in mastering the possibilities of the internet space, which hinder the development of media education potential. It is proven that it is precisely the integration of new media into traditional formats of information presentation that significantly increases consumer interest in such sources, promotes the establishment of interactive relationships, and increases the media culture of the population. It is emphasized that a combination of classical work forms with multimedia capabilities creates a strong media education base for the media.