Abstract
The article briefly sketches the development of the studies on media and political communication in Italy, from the parties democracy (or so called First Republic) in which prevails the intra-elite political communication, to the spectacularization of extra-elite and public opinion communication in the berlusconian age, up to transition to a postmodern political communication, of which the pop politics is one of the prominent topics. Particular attention is dedicated to items as electoral campaigning and leadership personalization.
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