Media Discourse Analysis: An Application of Goffman’s Frame Analysis

Amir I Mohamed

doi:10.7176/jep/10-26-05

Abstract

This paper presents an application of Goffman’s Frame Analysis on media discourse. The paper also presents another study by a Brazilian researcher who conducted a similar study comparing the media coverage of a news theme on a specific day, Christmas day. The media discourse example of this paper is taken from the Oscars awards ceremony 2016; particularly the press interview after the awarding ceremony. The incident at hand is the famous one by the Egyptian journalist who asked the Oscar winner Leonardo DiCaprio a meaningless question out of context whose video went viral on social media and famous world newspapers. The paper covers various frames that can help analyze the incident on linguistic, social, and even political backgrounds and it also provides possible interpretations of that incident in relation to frame analysis. Keywords: media, discourse ,Goffman, Oscars, frame analysis DOI : 10.7176/JEP/10-26-05 Publication date :September 30 th 2019

Highlights

Discourse is not merely the language, but it is exceeds the meaning to the application level
The analysis of discourse is the analysis of language in use...it cannot be restricted to the description of linguistic forms independent of the purposes or functions that they serve in human affairs (Brown and Yule, 1983).According to my point of view, discourse analysis is the linguistic, social, and political dissection of any text or talk whether it is found in the media, literature, or daily conversations
Application on Media Discourse This paper presents one example of media discourse and the analyses using interpretative schemas of Goffman’s frame analysis

Summary

Introduction

Discourse is not merely the language, but it is exceeds the meaning to the application level. An important aspect of Frame analysis is “what is going on here?’ (Goffman.1974) it is the study about the organization of human’s experience not merely restricted to the daily social practices of people and reaches the level of fiction like novels and dramas and movies on screen and plays on stage; these artistic genres in addition to media are reflections of life but they contribute to shape the life patterns of people.

Results

Conclusion