Media Dependency Among South Korean Sojourners in China During the COVID-19 Pandemic: A Qualitative Approach

Abstract

ABSTRACT This study employs the media system dependency theory to explore both macro- and micro-level dependencies between South Korean sojourners and Chinese media during the COVID-19 pandemic. Through semi-structured interviews with 25 South Korean sojourners in Beijing, we find that under the influence of Confucianism and collectivistic culture, South Korean sojourners are hard to identify with China’s media environment and rely on Chinese media. Apart from Chinese television meeting South Korean sojourners’ goal of play, other traditional media outlets, new media, and interpersonal communication with Chinese people fail to fulfill their goals of understanding, orientation, and play. These findings suggest that future research should take cultural factors into account to understand media dependency theory.