Media culture as an essential bibliospheric component

Abstract

The author attempts to define the term of “mediaculture” within the context of bibliosphere. The polyscientific nature of the “media culture” concept in its interaction with general personal culture, information and book culture is explored. The concept of information culture as the generic one as relative to media culture is characterized as the product of new stage of social evolution. The media culture genesis in foreign and domestic research, including the recent ones, is discussed. The author identifies the essential elements of the media culture concept and provides her own definition. The dynamics of book status at the current stage of information society is analyzed. The capacities and limitations of the libraries’educating media culture in their users with the focus on information and specifically, media literacy are identified. The author emphasizes the modern user need for personal media culture. The role of modern libraries as curators of digital education in the era of media communications is to promote media culture products among its users with account taken of their demands.