Abstract

Based on Gurian and Wolfe's model, and a content analysis of the 1984, 1988, and 1992 nomination contests, this study explores the relationship between the sequence of Democratic presidential primary dates and media campaign coverage of particular state and regional economic issues. The findings of the regression analysis suggest that by conducting contests early in the campaign and in isolation, populous states with one central economic issue may attract more media campaign coverage to the issue. By joining a regional primary that is early in the calendar, states may boost national media campaign coverage of economic issues important to their region. In short, this analysis enhances our understanding of how and why the presidential selection system bestows state influence unequally.

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