Abstract
This study investigates the effect of media coverage on stock liquidity in the Chinese stock market. Media coverage has a significant positive effect on stock liquidity. Media coverage improves stock liquidity by improving the information environment and reducing adverse selection by investors. The positive impact of media coverage on stock liquidity weakens for firms in a more transparent information environment. The positive association is more evident in firms with more First News. Finally, the positive effect of media coverage on stock liquidity weakens when investor sentiment is high, when there are more professional investors in the stock market, and when company stocks are more attractive to investors. Overall, this study enriches relevant research on China's capital market and provides additional insights into the role of media in stock liquidity.
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