Abstract

The article examines the dynamics of media culture in relation to modern trends in media and digital consumption of cultural and educational content in Russia. The emphasis is placed on the demand for books and reading in the everyday culture of Russians (including audio and electronic versions of books on Internet resources). Everything that is outside the media space practically does not exist for many Internet users ā€” there is only what is ā€œreadā€, mastered in a media format today. The literary preferences of our contemporaries during the pandemic are considered in the article in relation to popular forms of leisure, taking into account the influence of digitalization processes. Attention is drawn to the fact that, on the one hand, there are processes of activating the use of open resources, on the other ā€” the production of a new type of content of cultural and leisure activities and social interaction. This is evidenced by the indicators of consumption of digital educational resources and services, online podcasts, broadcasts in the context of a pandemic.

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