Media competence of an editor as a factor of the effective promotion of scientific journals in the international information environment

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The article gives insights into the concept of media competence regarding the profession of an editor of a scientific journal. Currently, the media competence is gaining the same relevance as other important competencies of publishers of scientific periodicals. The ability to find the required information quickly and efficiently, the ability to work professionally with international scientometric databases, a good understanding of the process of promoting a publication in the information environment, an ability to see if the publication corresponds to the research request and bibliographic description - all these and other skills and knowledge become crucial in organizing the work of the editorial staff of a scientific journal. At the same time, it should be recognized that the editorial staff of scientific journals acquire professional media competences directly in the process of work on the basis of their own successful or less successful experience. The country does not have a training system for such personnel, despite the fact that the challenges faced by the publishers are ambitious. These challenges require an integrated approach, including the increase of the media competence of editors of scientific journals.