Abstract
From year to year, the role of Social Media has become increasingly important. In this context, public institutions in Romania have started to use social networks more and more often, in order to increase the interest of citizens for interaction through social media. Usually, online communication channels do not replace other means of communication, but offer the advantage of the large number of users who are increasingly active in these social networks. Also, public institutions maintain a close relationship with the media, given the fact that it can be a good channel of communication with citizens. Through this communication channel, they build a favorable image and make the activity of public administration transparent, which leads to an improvement in the relationship with citizens. Therefore, the relations of public institutions with the media are materialized through the organization of press conferences, through press releases or interviews with public administration leaders.
Highlights
The Romanian Parliament adopted on 12 October 2001 Law 544 on free access to information of public interest
What happens in the economy", an article that refers to the post published on the same date by Liberal Senator Florin Cîtu on his personal Facebook account sending a direct message to the leadership of the Ministry of Public Finance and the National Agency for Tax Administration. He accuses them of destroying the country's economy by trying to fill state budget shortages with money from salaries and investments of Romanian companies
The purpose proposed in this paper was to demonstrate the importance of media communication strategies in central public administration institutions
Summary
The Romanian Parliament adopted on 12 October 2001 Law 544 on free access to information of public interest. The statements of the spokesperson are the official point of view of the institution It shall provide journalists of its own motion or initiative with information on the activity, role and tasks of the institution in accordance with the provisions of Law 544/2011 and Government Decision No Whereas, it is necessary to provide information on the current activity of the institution in accordance with the following principles set out, Article 2, paragraph 1, in accordance with the procedure laid down in Article 123/2002. C. the principle of autonomy - each public authority or institution will draw up its own regulation for the organization and functioning of information and public relations departments, in accordance with the provisions of the law and these methodological rules" A good spokesperson holds authority skills, credibility and last but not least, personal charm
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