Abstract

This study investigated Media Campaigns and Public Awareness and Participation in the 2022 Voter Registration Exercise in Enugu Metropolis of Enugu State, Nigeria. The study adopted quantitative (descriptive) research design. The study population was residents of Enugu metropolis who were of voter registration age. Systematic random sampling technique was adopted. Questionnaire served as instrument for data collection. Data were analysed using the Statistical Package for Social Sciences (SPSS) version 21. Findings show that the mass media contributed significantly in creating awareness for public participation in the 2022 voter registration in Enugu state, Nigeria. The study recommends more utilization of the media in political mobilization for political elections in Nigeria. Content creators in particular must also take both the diversities of media audience in the area into consideration in planning and packaging such media contents to yield desired outcomes.

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