Abstract
Popular science journalism is an effective method of communication between the scientific community and ordinary people. In the article it is considered popular science media as an important part of mediaspace. On the basis of overview of Ukrainian media, it is done the analysis of the current situation with popular science information in media. To understand the expectations of audience it was conducted the survey (N = 200). Thus it was determined the role of scientific information for the audience, as well as identified relevant methods of presenting scientific information. The survey showed that popular science journalism plays an important role in the lives of Ukrainians. Especially it is actual during world pandemic, when citizens want to know about the newest means of treating from COVID-19. Most respondents, as expected, actively use the Internet to learn about the latest advances in science and technology. As it turned out, Ukrainians read not only domestic publications, but also foreign ones, but there are still respondents who are poorly oriented in the topic, are not informed in the current situation with new in science and in particular with the COVID-19 researchings. Copyright © 2021 by Academic Publishing House Researcher s.r.o.
Highlights
Science and journalism do not stand still
With the help of analysis and analogy we will assess the state of popular science journalism in Ukraine, conduct a poll to find out the role of science for the audience, methods of presenting scientific information
What role should scientist play in correcting bad science, fake science, and pseudoscience presented in popular media? We identify two tracks that scientists can use to maximize the broad dissemination of corrective and educational content: that of an audience builder or an expert resource (Thaler, 2015)
Summary
Science and journalism do not stand still. Information about scientific discoveries and achievements is interesting for the scientific world, and for common citizens. Popular science materials do not relate to the social, economic or political life of the country, but they show the general state of scientific and technological progress of the world. Thanks to the achievements of the digital age, the dissemination of information about the discovery in any field of science, becomes available in an instant around the world. The urgency of the topic is due to the need to cover the current state of Ukrainian popular science media and prospects for their development. There is a lack of research on popular science journalism in the Ukrainian media space. Journalism is a reflection of the political, social, secular aspects of life, and primarily scientific, namely the latest advances in science and technology. Scientific topics are often covered not in specialized publications, but in informational ones, so it is obvious that society's needs for narrowly specialized media are growing
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