Abstract
We are living in times where the media have become the main source of information, education and instruction for personal, family and social behaviour for many people. Different forms of media are competing for readers, listeners and viewers. They have growing influence on people’s consciousness, feelings, opinions, values, attitudes, actions and they contribute to versatile personality development. They are also source of information and entertainment. The system of mass media has a specific position in society. It contributes to the versatile personality development as a source of information, entertainment and it also acts as a tool of unification and coordination of educational influences in the whole society. The media includes not only negative aspects, but also many positive aspects that cannot be questioned. At the same time we have to be aware of the fact that children and young people belong to a “weaker” target group, which is more predisposed to addictions, because they are not able to distinguish what is right and what is wrong for them and what can result in negative or even fatal consequences. Media addictions in school environment have and unfortunately will have a rising tendency since the technology progresses much faster than in the past. Therefore it is important to pay attention to the prevention of media addictions at schools. Although the school cannot substitute a functioning family environment and upbringing, it can help to a large extent to prevent these addictions.
Highlights
IntroductionNew communication technologies and media services are arising and have great power to influence the society in which we are losing our own opinions and adopt those foisted by media
The level of science and technology development in our society is very high
It is desired to deal with violence, aggression, brutality and inappropriate social behaviour that is provided by mass media and that is fertile ground for arising of other inappropriate phenomena – impulses that form the personality of children and young people and often even adult population, in a negative way
Summary
New communication technologies and media services are arising and have great power to influence the society in which we are losing our own opinions and adopt those foisted by media. These modern technologies are spreading to public life and to 2018 | VOLUME IV | ISSUE 2. The media are for them the primary way in the process of socialisation from a very early age They affect the attitude and opinion formation and the perception of reality. Even the children commencing the primary education show indications of media addictions
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