Abstract

It is determined that the improvement of public administration relations is associated with the solution of a number of problems that arise as a result of non-compliance of the current state of these relations with the requirements of today. A healthy lifestyle and physical culture and sports are designed to become a social phenomenon and a state ideology that promotes a strong state and a healthy society. The development of physical education is due to civilizational factors, in the solution of which it can act as a means of cultivating in the public consciousness the values of creativity, tolerance, solidarity, personal development, and optimization of communication and conflict resolution. The process of state regulation of physical culture and educational activities in higher education institutions as a special type of activity, the results of which are useful for society and student youth, is analyzed. The process of development of physical culture and educational activities is outlined and it is specified that the field of providing physical culture and health services should be a strategic goal of reforming the work of public authorities in this direction. The current formation of economic relations in the country requires a new look at physical education and education as a specific type of social activity aimed at young people, their physical condition and health. The current state and issues of state regulation of physical culture and educational activities in the context of the actualization of public relations in Ukraine are revealed. The need to unify the mechanisms of state regulation of physical culture and educational activities in higher education institutions of Ukraine during the transformation of civil society is theoretically substantiated, which differs in the application of an integrative approach to the formation of tools of purposeful influence of the state on the development of education on new values. A set of mechanisms of state regulation of physical culture and educational activities in higher education institutions in Ukraine, including regulatory, economic, financial, organizational, socio-political, motivational, informational, educational, cultural and communicative mechanisms and outlines their content. Keywords: state regulation, development, mechanisms, physical culture and educational activity, higher education. References

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