MECHANISMS FOR ENSURING THE SUSTAINABLE DEVELOPMENT OF THE COMPANY «KAZPOST» BASED ON STRATEGIC COMPETITIVE ADVANTAGES

Abstract

Purpose of the research is to study the mechanisms used to ensure the sustainable development of the company based on strategic competitive advantages on the example of the «Kazpost» company. Methodology . The research uses: a methodology based on the application of general scientific methods to ensure sustainable development of the company and methods of strategic management for the development of strategic competitive advantages; statistical methods for analyzing the state and development of a company and methods of expert assessments to determine the prospects for the company's development, to identify strategic competitive advantages applied in practice. The originality / value of the research lies in the fact that the proposed methodology and algorithm for the formation of a sustainable development mechanism make it possible to ensure the sustainable development of the company under study. The highlighted and described basic components of the sustainable development mechanism of the company «Kazpost» JSC make it possible to effectively analyze, evaluate and implement the principles of sustainable development of this company. Findings . The main results of the research are: a scheme for compiling a list of tasks to ensure the sustainable development of the company; methods of forming a mechanism for sustainable development of the company based on the design of management innovations and benchmarking; highlighting the basic components of the sustainable development mechanism and defining the sustainable development mechanism of the company «Kazpost» JSC.