Abstract

Social Responsibility, referred to in this study as Corporate Citizenship (CC) has experienced continued growth in significance among academics and corporate leaders. The absence of a multi-level approach to what would explain the advancement in CC has inhibited a realization of singularly conclusive study. In fact, nearly every scholar in the field of CC has come up with their perspective to explain the mechanisms for development in corporate citizenship, none of them being singularly conclusive. This study takes multi-level review of the current body of knowledge on mechanisms for development in corporate citizenship. This is achieved through a comprehensive synthesis of the literature around the mechanisms for development in CC from a multi-level perspective. The findings show that the majority of scholars still populate disciplinary, specialized micro- (Managerial values), meso- (Business Case) or macro- (Institutional Mechanisms) as a driver for the development of CC. we also found out that previous studies that have explored to explain drivers for CC either falls under the Managerial values, business case, or Institutional mechanisms. The findings also indicate that none of the singular perspectives have explained development in CC with conclusive results. Further the study demonstrates that it is the interaction between the different three levels of mechanisms for CC development (BC, MVs and IMs), but not acting separately is what could be driving CC to another level. Finally this study, recommends a multi-level approach to the study in social responsibility.

Highlights

  • Corporate Citizenship (CC), like many terms in management, is yet to receive a widely acceptable definition

  • Could it be partly because a panoramic view of the CC literature uncovers a proliferation of approaches, perspectives and views, which are complex, controversial and unclear? This is given the fact that nearly every scholar in the field of CC has come up with his perspective to explain the mechanisms for development in corporate citizenship, none of them being singularly conclusive where (1) some believe that its due to regulatory environment (2) personal initiatives of some corporate leaders, (3) Business case for CC, (4) stakeholder push, (5) industry associations demands, (6) global trends, among others

  • It is true that in the last years CC has developed rather than not, even if this is only a general tendency

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Summary

Introduction

Corporate Citizenship (CC), like many terms in management, is yet to receive a widely acceptable definition. CC has continued to grow in importance and significance It has been the subject of considerable debate and commentary among academics, corporate leaders, and public institutions like NGOs and governments across a range of disciplines (Carroll & Shabana, 2010). Within the scholars who look at it at the level of business trying to prove if there is a correlation between Corporate Financial Performance and Corporate Social Performance have yielded inconclusive results In that regard, it is still unclear how development in CC would be explained from a multi-level approach rather than singe level since Organizations are multilevel social systems (Hedberg, Bystrom, & Starbuck, 1976). The current study takes multi-level review of the current body of knowledge on mechanisms for development in corporate citizenship

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