Mechanism of Water Use Behavior of College Students Based on the Improved TPB Model

Abstract

Colleges and universities are a typical service water consumers in China, i.e., with a dense population, single structure, and regular water use. This means it is crucial to strengthen the management of their water use behavior. In this paper, first of all, the main water devices and water use behavior of students were elucidated by investigating and analyzing the structure and scenarios of water use in colleges and universities. Then, a model of water use behavior of college students with sociodemographic and environmental characteristics was constructed based on the theory of planned behavior (TPB). By investigating and analyzing the water use behavior, the theoretical judgment of the improved TPB model that “behavior is the result of interaction between individual and environmental characteristics” was proved, which provides a reference for studying the water demand requirements of college students and supports scientific water-use management in colleges, our results also help the exploration of potential water-saving solutions in order to construct water-conservative colleges and universities.