Mechanism of Persuasive Experience-A New Design and Evaluation Framework of Persuasive Systems

Abstract

Persuasive technology has drawn increasing attention from researchers. However, only a few studies in the literature have proposed theoretical frameworks for the design and evaluation of persuasive systems. The current theories are not fully developed because they provide neither insights into users’ persuasive experience while using the persuasive systems nor the appropriate methods to effectively evaluate the persuasiveness of each design element. This paper first reviews current literature on behavior change theories and the design of persuasive systems, and then presents a new framework of persuasive systems that emphasizes the concept of persuasive experience.