Abstract
Today mechanical engineering is one of the most dynamically developing industries. The products of this industry are becoming more and more complex, requiring the continuous introduction of new high technologies into the production process. In addition, the change in the preferences of consumers of mechanical engineering products associated with an increase in the degree of automation and robotization of their production processes leads to the need to apply more flexible product design approaches. These approaches should allow the manufacturer to respond quickly to changing customer needs. Thus, machine-building enterprises need to provide not only the best price-quality ratio, but also to offer a unique set of product functions - a concept that satisfies all the needs of target consumers. In other words, the ability to create product value based on the individual needs of customers is a competitive advantage for a company in the struggle for market share. The application of Value Engineering Method is able to solve these problems.
Highlights
In a highly competitive market environment, the work of modern mechanical engineering enterprises requires to constantly improve their products, and to develop new types of them [1]
All stakeholders have their own interest in the product and its life cycle, when creating a concept for a new product, it is necessary to determine the impact of the product on each of them
We can conclude that in the Value Engineering (VE) method, in particular, when constructing a functional model of a product and functional-cost diagrams to identify points of mismatch, it is necessary to take into account the requirements for the developed product of all stakeholders who have an interest in this product and its life cycle
Summary
In a highly competitive market environment, the work of modern mechanical engineering enterprises requires to constantly improve their products, and to develop new types of them [1]. The functional shape of handling equipment becomes more complicated every year, acquiring an extensive multi-level structure. This change is due to the fact that consumers need to automate an increasing number of warehouse operations, in connection with which the equipment should be able to carry out logistics operations with the least human involvement. Manufacturers are faced with the task of developing an individual product with the best price-quality ratio. To put this into practice can only be helped by special complex tools that allow you to design a new value taking into account cost restrictions
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