Abstract
This article focuses on the advancement of common tools in the field of measurement, visualization, and controlling of intangible assets. In this course, the fundamentals are the Boston Matrix, the McKinsey Portfolio, the life cycle analysis, and the SWOT analysis. The authors apply a hermeneutical and conceptual approach based on a literature review in order to design new instruments for portfolio analyses of intangible assets. The newly adapted tools are examined with respect to their adequacy for the strategic evaluation and development of knowledge bases in organizations. The authors introduce a Knowledge Matrix linked to a life cycle model of knowledge. Furthermore, the SWOT analysis is adjusted for the use in strategic knowledge management. The results of this paper shall be the groundwork for the implementation and evaluation of such tools in practice.
Highlights
Knowledge management (KM) has become established as a multidisciplinary field of research in social sciences and management studies since the turn of the new millennium
The results generally indicate that firms benefit from informal, but not from formal collaboration modes, and that a firm’s knowledge base should be heterogeneous for a better understanding of relevant external sources of knowledge (Santoro et al, 2018, 6)
In the KM model of Probst, Raub, and Romhard (2006, 58), the critical evaluation of knowledge is integrated into the following modules: assessment of knowledge, identification of knowledge, and knowledge development. This goal should be reached by the adaption of well-known methods of portfolio analysis such as the Boston Matrix, the McKinsey Portfolio, the life cycle analysis, and the SWOT analysis for strategic KM
Summary
Knowledge management (KM) has become established as a multidisciplinary field of research in social sciences and management studies since the turn of the new millennium. The practical application of a holistic understanding of KM (which is basically efficient and effective at the same time) is often neglected (Seyr 2015) In addition to such neglection, Tang et al (2010) and Gammelgaard and Ritter (2005) only focus on efficiency, while Ferraris et al (2017) concluded the importance of an efficient and effective use of knowledge. The second and last phases (shaded grey in the graph) emphasize the importance of evaluation tools in the field of information management and KM. The authors’ recommended approach in KM is sustainable from the economic perspective of a firm This fact does make the contribution relevant in theory and helps firms to increase/optimize profits, and the research is practically important
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