Measuring Venture Emergence and Survival by Analyzing Transaction Relations in Business Plans : Using Network Theory Constructs and Computer-Based Content Analysis to determine the VE status and survival capability of NTBFs

Abstract

This paper broadens the resource-based approach to explaining survival of new technology-based firms (NTBFs) by focusing on the entrepreneur’s ability to transform resources in response to triggers resulting from market interactions. Network theory is used to define a construct that allows determining the status of venture emergence (VE).The operationalization of the VE construct is built on the firm’s value network maturity in the four market dimensions customer, investor, partner, and human resource. Business plans of NTBFs represent the artifact that contains this data in the form of transaction relation descriptions. Using content analysis, a multi-step combined human and computer coding process has been developed to empirically determine NTBFs’ status of VE.Results of the business plan analysis suggests that the level of transaction relations allows to draw conclusions on the status of VE. Moreover, applying the developed process, a business plan coding test shows that the transaction relation based VE status significantly relates to NTBFs’ survival capabilities.