Measuring the Tourist Satisfaction Towards the Man-made Theme Park in Bangladesh: A Comprehensive Study on Some Selective Sites

Abstract

Now a day’s tourism becomes an emerging sector in all over the world. The main objective of the study is to identify the factors that affect individual choosing to a theme park and to measure the tourist satisfaction towards the theme park. Descriptive nature of the study is conducted based on primary and secondary data. The primary data of the study is collected through a focus group study and questionnaire survey. The respondents of the study are selected by random sampling method, considerably who have visited the theme park tourist destination in Bangladesh, from January to March 2017. Secondary data analysis and focus group discussion of this study finds out 36 quality characteristics that can affect tourist satisfaction towards the tourist destination. Factor analysis the study classified all the thirty-six quality characteristics under six major variables. These are entitled through attraction and amusement facility, hotel and restaurant services, cost of the visit, safety and security, hygienic environment, administration and support service. The study developed a conceptual framework based on the factor analysis. There are six hypotheses are drowned to test the conceptual framework. The results of the regression analysis of the study test all the six hypotheses and got the positive result that the model is fitted. It also found that tourists are satisfied with attraction and amusement facility, hotel and restaurant services and administration and support service but they are not satisfied with the cost of the visit, safety and security, hygienic environment factors. The study recommended that the theme park destination authority should take action to improve safety, security and hygienic environment-related issues. The authority should consider their pricing issues or show the logical reason for high price charging. Finally, it can be stated that the tourism sector will become sustainable if the destination authority considers the 36 quality characteristics and other recommendations of the study when they plan for theme park development.