Abstract
Mexico City government has promoted central and historical areas by applying public policies intended to activate their economy. This is the case of the neighbourhood “La Condesa” located 4 km. from the Historical Downtown Area of Mexico City. Yet, beyond activating the economy, promoting massive tourism, leisure activities and business life, these policies have had questionable social implications. For example, valuing spaces for the benefit of the real estate investors that do not live in the areas and that promote non-permanent lodging; franchises that do not promote authentic services and products. Thus, it seems that the growth in economy with this approach is not compatible with human development, with the cultural benefit and the conservation of the green areas of the territory.
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