Measuring the Perceived Heterogeneity of Cultural Ecosystem Services in National Cultural Parks: Evidence from China

Abstract

National cultural parks are a new form of tourism in China. These parks focus on cultural heritage. Many studies have examined the cultural ecosystem services (CESs) that parks provide from visitors’ perspectives. However, there needs to be more research on the perceived heterogeneity of CESs among different social groups, especially residents, and the relationship between the supply and demand of CESs. This study uses visitor-employed photographs to reveal the landscape features offered by national cultural parks. This study also analyses the relationship between landscape elements in national cultural parks and CESs, as well as the heterogeneity of users’ perceptions of CESs. The results show that the resident group and visitor group agree on the importance of a sense of place in national cultural parks. However, there are differences between the two groups regarding their perceptions of inspiration, recreation, cultural heritage, and social relations in the parks. Residents are most concerned with the parks’ sense of place and social relations. In contrast, visitors are more interested in inspiration, recreation, heritage, and a sense of place. This study highlights the different needs of residents and visitors from the CESs provided by national cultural parks. It also provides insights for the landscape planning and ecotourism management of cultural heritage-type parks.