Measuring the importance of information in judgment: Individual differences in weighting ability and effort

Abstract

Measuring the importance of cues in social judgment has been a longstanding problem. Past research has shown individual differences in the impact of ability and study effort on judgments of student performance. This research examined the hypothesis that the individual differences are due to the weight given to the information as opposed to the perceived extremity of the values of the information. Subjects judged the performance of hypothetical students described by ability, study effort, and effort during an exam. Individual differences in the impact of the three types of information were obtained and were predictable from self-reports of the relative importance of information. Different values of weights were necessary to account for the differences in the impact of information, although there were also differences in the perceived extremity of the information. The theoretical and applied significance of distinguishing the weight given to information in judgment from its subjective value are discussed. On the basis of a new review of the literature, as well as the present results, it is concluded that self-reports of the relative importance of information are predictive of individual differences in information use in judgment, but that they may reflect the total impact of information rather than only the weight.