Abstract

In today’s competitive business world, no business can survive without proper branding.
 Branding is therefore important to every business regardless of the size, because it helps
 differs from a business from its competitors. As a key component of branding, brand
 communication determines whether a brand is successfully established and eventually turns
 a profit. Attracted by its potential to drive sales opportunities and to enhance customer engagement, companies of Bangladesh are also coming forward to embrace the full prospects of social media. This paper attempted to measure the effectiveness of brand posts and how it influences customer engagement through social media in our country. This study is exploratory in nature. Here mainly quantitative analysis is done based primary data from two segments, customers and service providers. In this thesis paper, data are being collected by 30 questionnaire, on 200 samples ( 100 for customers and 100 for service providers). The findings of my study is that brand posts and customer brand engagement have a positive relationship .

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.