Measuring sustainability in the broadcasting media industry in Bangladesh

Abstract

This study emphasizes the broadcasting media industry in Bangladesh, which is evolving into a vital source of information, entertainment, and education for the whole world. The sector focuses on potential environmental and societal effects, influencing a greater sense of responsibility for sustainability. This research investigates the Bangladeshi broadcasting media industry's sustainability assessment and screening process to sustain the media environment. Stakeholders in the sector may create a sustainable framework that aligns with the national sustainability agenda and the global Sustainable Development Goals (SDGs) by analyzing essential indicators, including carbon footprint, garbage disposal, energy savings, content quality, and social inclusion. The researchers used a qualitative research approach that was applied to 10 different experts from the broadcasting media industry. The data is coded in Microsoft Word and Microsoft Excel. Based on the answers, the researchers revealed their findings. They recommended filling the gaps and promoting sustainability practices in the media industry. The researchers found that sustainability in the media industry depends on proper waste management, carbon footprint elimination, content quality upgrading, energy utilization, and government policy. Thus, policymakers and related officials can follow the study's findings and develop a model to sustain broadcasting media so that there is a greater possibility of earning revenue and improving people's positive perception of the broadcasting media industry in Bangladesh and abroad.