Abstract
This study investigates the effect of service quality measures of rural bank patrons on the rural banks’ performance. From the data collected from four hundred and eighty sample representatives from the study area from the rural communities of Oyo State, it was found that the overall service quality assessment indicates that only service quality of commercial banks operating in the rural areas could not meet rural banks’ customers demand. The study further indicates that service quality has a significant effect on financial sustainability of the rural banks but do not have significant effect on the bank coverage in the rural banks.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Paper version not known
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
