Abstract

The management always seeks to distinct its organization from other organizations by various means , especially from the customer's point of view, and The importance of excellence has increased with the intensification of competition and the hasty changes in the environment in which organizations operate , hence models and standards that can be adopted by the organization's management to be distinguished from Others, including the European Excellence Model, EFQM (European Foundation For Quality Management ) . Universities are the same as other organizations, as they seek to excel, especially with the increase in the number of private universities in Iraq, and each of them tries to attract students to them in different ways. The idea of the study is basic, which is that organizations that want to achieve Excellence can rely on reliable international models that have been approved by other organizations. The College of Administration and Economics at Nawroz University has not applied the EFQM European Excellence Model, but it adheres to some provisions and criteria for Excellence that fall within this model. From here, the problem of the study revolves around a major question, namely, to what extent the axes of the European Excellence Model EFQM can be applied by the college administration under study to achieve Excellence.

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