Abstract
The study was aimed at: (1) Analysing the psychometric features of the QGolf scale, (2) examining the relation between the user’s perceived quality, the club service dimensions, and the golf club performance and, (3) exploring whether a better performance could vary depending on the player’s profile and/or the type of golf course. To do so, 968 users from 13 clubs in north-western Spain golf courses were interviewed. Psychometric and theoretical findings are introduced regarding their further use in field marketing. The causal analysis of covariance structure leads us to state that the human and organisational dimension of the service is key to assess perceived quality. When comparing models, the explanatory power of the Handicap ≥ 20 model was higher than the one concerning Handicap < 20. Thus, the strategy to increase user satisfaction should be quite different depending on whether users are beginners or advanced golf players. Therefore, managers should consider the users’ profiles diversity, their specific needs, and the variety of target-groups involved, on account of the golf course’s interests. This seems the best pathway to achieve sustainability and survival in the area.
Highlights
Golf has become a sport with unsuspected economic outcomes in the last decades
This study is aimed at analysing construct validity and criterion validity evidences of the QGolf scale, regarding every type of golf course: 18-hole, 9-hole, pitch and putt, Private, Mixed, Commercial, and Public— 9-hole courses, as in the results reported by Serrano et al [9]
CHI indicates the item homogeneity regarding the rest of them, since it reports the correlation between each item and the total score, leaving out that item influence. Such calculation contributes to the general evaluation of the scales internal consistency
Summary
Golf has become a sport with unsuspected economic outcomes in the last decades. Despite the economic turndown, this industry went on growing at a robust pace.According to the National Golf Foundation [1], golf is an $84 billion industry continuously changing due to cultural and behavioural shifts. Golf has become a sport with unsuspected economic outcomes in the last decades. This industry went on growing at a robust pace. According to the National Golf Foundation [1], golf is an $84 billion industry continuously changing due to cultural and behavioural shifts. More than one-third (36%) of the U.S population played, watched, or read about golf in 2018. Recent studies reported that Europe owns the second largest regional share, representing 23% of the world’s total. England is the number one golfing country in Europe with 2270 golf courses and
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