Abstract
People use online communities for knowledge exchange. To uncover the motivations behind individual's online behavior, prior research has examined the shared norms and values among community members from a cultural perspective. However, there remains a lack of unified conceptualization and measurement in this regard. I address this gap by introducing the concept of online community culture and developing a measurement scale from community member's perspective. Following the scale development paradigm, I collected data from a total of 1011 individuals across four surveys to assess the convergent, discriminant, and predictive validity of the scale. As a result, I present a scale that captures two types of cultural values that are expected to be associated with community members' knowledge contributions, namely aggressive culture and supportive culture. Limitations and guidelines for future research are also discussed.
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