Abstract
Quantification of channel efficiency in the marketing of non-timber forest products (NTFP) is essential for developing strategies to improve income to communities dependent on forests at existing harvest levels. A methodology for quantification of marketing channel efficiency is suggested. For illustrative purposes the method has been applied to a small sample of four NTFP gathered in twelve villages and the associated market functionaries in India. The NTFP gatherers' share in the consumer price and profit earned by a manufacturing unit from NTFP has been estimated. An attempt has been made to relate these two estimates to the marketing channel efficiency for the NTFP. An analysis of the marketing channel efficiency formulation shows that the operation cost in an organization is a constraint limiting the gatherers' share in the consumer price.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.