MEASURING IMPACT OF COVID-19 ON CONSUMER BEHAVIOUR AND FACTORS DRIVING CONSUMER BEHAVIOUR THROUGH STATISTICAL TOOLS: A STUDY WITH RESPECT TO BENGALURU URBAN

Abstract

Covid-19 impacted very much the consumer behaviour. With economic instability consumers are experiencing a transformation in behaviour (Seema Mehta et al. [10]). The consumers are put to financial constraints with a new twist which has healthcare, personal health, and well being concern. Gates [4] in his research work urged for a `wakeup call' for investments in capabilities, infrastructure and human resources for health, surveillance and management of deadly epidemic outbreaks. Covid-19 has disturbed the consumer habits of buying and shopping through lock down and physical distance (Sheth [6]). Changing consumer demographics, innovative technology and services gave room for birth for new habits, but the consumers have learned cope with work schedule, leisure and education boundaries. Covid-19 has brought geopolitical tensions which drastically impacted rationalist consumer behaviour. It has altered the consumption philosophy and the question before us is to verify whether the consumerism influenced by Covid-19 is going to alter the behaviour. The purpose of present research paper is to measure rank of the buying behaviours, and find factors driving consumer behaviour, social environment driving behaviour and drivers of buying decision process.