MEASURING FIRM PERCEPTION TO ADAPTATION of INDUSTRY 4.0: THE CASE OF TURKEY

Abstract

Purpose: This study aims at examining the perceptions of various layers within a firm toward integrating Industry 4.0 applications in production. Methodology: We follow a case study approach to obtain detailed information about the selected firm. For this purpose, we focus on three sectors as machinery, food, and automotive spare parts having a strategic role in digital transformation. In total, 12 interviews with blue-collar workers, engineers, and managers are conducted in five different companies. Findings: The results of the study are twofold. As for the senior management layer and engineers, the adaptation of Industry 4.0 applications to the firm will increase the firm efficiency. As far as its effect on employment is considered, it has been determined that the concept is not fully understood, especially by blue-collar workers, and it is not known how it will contribute to production. Production line workers, therefore, think that they will experience the threat of losing their jobs with the implementation of Industry 4.0 applications. Originality: Despite its importance, the number of studies dealing with the difficulties, benefits, opportunities, and threats of adopting Industry 4.0 especially for developing countries is still few. This study, therefore, closes this gap by conducting a comprehensive study with various layers of the firm.