Abstract
In an increasingly complex and changing business environment, creativity is becoming recognized as a critical success factor for organizations. The identification of attitudes toward creativity and the subsequent development of thinking are important mechanisms for organizations to encourage creativity across all employees. Employee attitudes toward creativity can indicate their potential for behaving in a manner, and organizations that can incorporate creativity into their organizational culture can further encourage thinking. This research extended previous research that had identified 2 divergent thinking attitudes related to organizational creativity. Three additional attitudes were identified as valuing new ideas, creative individual stereotypes, and too busy for new ideas, using various psychometric and substantive analyses with 2 large samples including both business students and employees of industrial organizations. Basic scales were established to measure all 3 a...
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