Abstract
The unobservable nature of the national culture is one of the main limits of research studying the impact of values systems’ in management sciences. This is why we aim in this study to identify a measure to three cultural dimensions namely, individualism (IND), masculinity (MASC) and long-term orientation (LTO). Our methodology is based on structural equation modeling (SEM) under LISREL approach, where latent variables are economic and demographic characteristics. Findings for the cross-national study over a period of 7 years including Tunisia, France, and Canada show that ecological indicators are able to determine studied cultural dimensions. However, due to the dynamic character of culture, some studied indicators are no longer the same as identified in prior studies.
Highlights
Cultural research covers several disciplines such as anthropology, psychology, and management
This means that items relating to the determination of INDIV dimension are factorizable
Findings show community indices that vary between 0.882 and 0.986, which proves the importance of including items selected in determining INDIV dimension
Summary
Cultural research covers several disciplines such as anthropology, psychology, and management. In its modern sense, this concept was born in ethnology after the colonial meeting. Later, it was increasingly used in several areas. Cultural relativism assumes that differences in behavior and beliefs of individuals are justified by their cultural affiliations diversity. This theory recommends analyzing these differences in behavior and beliefs through analyzing cultures. This depends on individuals’ personality and on the cultural influences to which individuals have been exposed throughout their lives (Herskovits, 1950)
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