Abstract

All sports have their roots and connection in some way to the Olympic spirit, and therefore fall within the vision and mission of the Olympic Committee, which has a central aim of “building a better world”. This is a fundamental value of the Olympics and sustainability is a “working principle” of this. This research analyses the performance of professional European football teams that are publicly listed on stock markets, analysing their income statements and factoring in how the value-added perspective is impacting professional sport. The methodology we use considers the sustainable contribution of the distribution of added value. The Value-Added Statement is considered as a part of broader Corporate Social Responsibility (CSR), which can be traced back as a concept to the late 1970s. It is still in widespread use and is regarded as being both a credible and a tested measure. In this paper, the authors apply a slightly modified and simplified version of this value-added approach to all publicly listed European football clubs and use these as a proxy for wider professional sport. This research demonstrates that, although most professional sports clubs are profit-oriented, the distribution of wealth generated by the added value is unbalanced. In most cases, at least in financial terms, the data shows shareholders are the most disadvantaged, whereas athletes are the most rewarded.

Highlights

  • The Olympic spirit [1,2,3,4] has always captured the collective imagination, both in ancient Greece and more globally with the modern Olympic Games, following the revival by Baron Pierre de Coubertin in 1896 [3,4]

  • This research demonstrates, through the application of a simple but effective methodology, that, professional European football clubs are considered to be profit-oriented, the distribution of wealth generated by the added value is unbalanced

  • In the European system, despite some clubs being listed on stock exchanges, football clubs’ financial statements show they are burdened with high debt and are operating at a loss, with very few exceptions [68,69,70,71,72]

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Summary

Introduction

The Olympic spirit [1,2,3,4] has always captured the collective imagination, both in ancient Greece and more globally with the modern Olympic Games, following the revival by Baron Pierre de Coubertin in 1896 [3,4]. The sustainability of a sports clubs in general (of football clubs in particular) can be analysed according to different perspectives such as (a) improvement of sports performance; (b) maintaining competitiveness in local, national, and international competitions; (c) sustainability of financial management (in terms of cash flow and profitability); (d) development of communities that support the club; (e) sports and moral education of athletes [49,50,51].

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