Measuring Ageism Based on Knowledge, Attitudes and Behavior: Findings from an Israeli Pilot Study

Abstract

The purpose of this article is to present the challenges and findings of a preliminary attempt to create a national “measurement” tool for ageism. We conducted on a random sample of 92 participants and used three ways of measuring ageism. This was the first time that the components of knowledge, attitudes and behaviour were combined within the framework of a single national-based survey. Respondents demonstrated a “fair” level of knowledge with regard to ageing and older adults; some level of implicit ageist attitudes; and some negative ageist expressions; however, the respondents rejected blatant ageist comments. This exploratory survey represents a first step in learning about the phenomenon on a national scale and in the Israeli context. This study can act as a basis for continued research and study of the concept of ageism on national scales both in Israel and in other countries.