Measures to support small and medium-sized businesses during the crisis on the example of light industry

Abstract

This article discusses the relevance of diversification in the current economic conditions, as one of the possible ways to develop small and medium-sized businesses and increase its strategic sustainability, efficiency and flexibility in today's difficult economic conditions. The authors identify a series of problems that exist today in the light industry and present possible solutions to these problems, which is reflected in the need for state support, primarily administrative, for small and medium-sized businesses in order to effectively import substitution. The main focus of the authors is on the need for close cooperation between small and medium-sized businesses and the state, since it is small and medium-sized businesses that can reduce the impact of sanctions on the Russian economy and become growth drivers. And there is a huge need for this cooperation right now, when quite a lot of foreign manufacturers have stopped production and supplies in Russia, thereby providing enough opportunities for Russian enterprises to occupy the shelf space of Russian retailers. In addition, the authors also note that small and medium-sized businesses are a good basis for using innovative technologies in the production of various products, due to their flexibility and mobility, but unfortunately, for the most part, they do not have sufficient financial opportunities for innovation, and this another way of close cooperation between small and medium-sized businesses, but with large businesses, the moderator of which should be the state.