Measures to improve sales promotion effectiveness: The consumer perspective

Abstract

Nowadays the sales promotion has achieved an important and familiar role within the marketing sector because now consumer is more aware about the happenings gone through in Marketing Mix. But still it deserves more marketing budget and augmenting the range of promotional typologies. A real switch from advertising towards sales promotion has occurred and from this phenomenon new issue arises and to resolve those issues I am finding here important measures to improve sales promotion effectiveness. This research paper aims to look for new ways to improve how consumers perceive different sales promotional frames. Every industry whether FMCG industry, service industry or any other type of industry used sales promotion tools as a weapon to boost sales. Different sales promotion tools have different impact on different industry. This paper helps in finding out the importance of executing sales promotion tools in different industry with respect to need and want of consumers. Before executing any type of sales promotion tool it is very important that company has specific goal to achieve in their mind. Sales promotion tools are very important nowadays. They are also helpful in increasing sales, clear out the old stock, achieving targets. As consumer nowadays is very much influenced by sales promotion tools like price discounts, cash back offer, free samples and so forth.