Abstract
Two sequential papers were written in response to the assertion that Measurement is a Medium for Communication and Social Action. The first provides a Phenomenological View of Science and Society, the second explores the Promise and Power of being Amodern. Paper One commences by outlining examples of how phenomenological constructs are relevant to understanding measurement, communication, the human condition, and in general, science and society. The subsequent detailed critique of classical and modern phenomenological concepts applies an analytic frame comprising four characteristics of phenomenology: Back to the Things Themselves; Authentic Method; Unity of Subject and Object; and The World of the Text. Each is examined in relation to the incumbent philosophical considerations along with the consequences for reconceptualizing science. The paper concludes with turn toward an unmodern or amodern frame of reference based on this reconceptualization.
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