Abstract
Farmers and other business people commonly consider multiple goals or objectives in their-decisions, especially investment or other long-run decisions. Various techniques, such as discussed by Keeney and Raiffa, have been developed to incorporate multiple goals or objectives in decision making. These techniques differ in how the decision-making process is viewed, empirical data required about goals, and solution algorithms. Considerable emphasis has been given to development of alternative models and solution algorithms, but problems (Willis and Perlack), of quantifying farmers' goals for use in these models have received relatively little attention.
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