Abstract
The Demand Amplification Effect has been well described in the literature over many years, yet it is clear that the effect is still prevalent in many supply chains. In this paper, a practical approach is described for identifying and measuring demand amplification. The approach was applied within the upstream automotive component supply chain in the U.K. The causes of demand amplification within this scenario are analyzed and compared to those identified in previous work. The work described is the first part of a wider project, the aim of which is to develop a comprehensive approach to enable management to counteract the problem of demand amplification.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
