Abstract
AbstractThe article is devoted to modern means of information dissemination among Internet users with consideration for their individual characteristics. The authors of the article propose the application of the practice of contextual advertising for the purpose of informing the public about projects in the field of nuclear energy and forming a positive attitude towards it. Also, it is given the algorithm of working with Internet users aimed at increasing the level of public loyalty to nuclear energy technologies. The criteria for analyzing the activities of users on the Internet are proposed, as well as a flexible approach to determining the number of differentiable groups of users in order to ensure the expediency of labor inputs for creating various scenarios and forms of information presentation with consideration for the individual characteristics of users.KeywordsMegaprojectLoyalty programDecision-making processAutomated decision support systemFuzzy logicFuzzy knowledge base
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